Pay per click: This involves building Google Adwords campaigns that are specific to your local area. We build a number of campaigns focusing on the areas around your business, then we build page son your website that also focus on these areas. This has 2 effects, when google looks at the page you are sending people to it considers it very relevant search traffic so the cost is reduced and when a customer goes to a page about the area they live they perceive you to be a local tradesman and they are more likely to get in touch with you.

Local Search Engine Optimisation using business listings: We register your business with a number of local search directories, this generates customers via the local listings themselves and it improves your Google rank which means that customers can find you more easily.

Search engine optimisation: We employ a number of techniques to increase your website visability so when customers in your local area are looking for your service yours is the first website they see. This is one of the best ways to generate new customers and best of all once you’ve put the work in they just keep on coming.

We focus on on the pareto analysis method also known as the 80/20 rule. This rule says that in most businesses 80% of your business comes from 20% of your clients. So we analyse who from your existing customer base brings the most value to you then we go out a attract these customers.

Static Electrical Services contacted Click Stream because they needed to build a completely new lead generation system that focused on generating qualified leads for electrical services within 50 miles of their business address. Static had experience of domestic and commercial contracts but after discussions with us we decided to focus on domestic electrical work because the profit margins are higher and we can increase the amount of work coming in depending on how busy Static’s order book is.

Due to their budget and the nature of the service we  focused on generating a number of qualified leads from within the local area. Firstly we implemented a Local SEO strategy ensuring that Static’s website ranked well among local electrician services. This meant that their website would appear on the first page of Google when people searched “Luton Electrician” and various other phrases.

After this we built a bespoke Pay Per Click campaign that displayed location specific adverts based on where the user was. So if a user in the Watford borough of Patchetts Green  typed into Google “Local electrician” they were shown an advert saying “Patchetts Green Electrical Services, Call Today on 07963 560 776”.

This approach ensured we could generate local leads at an affordable price. On average we generate four customer for every £8 spent on advertising.

Here at Click Stream we like to think that were leaders in the world of electrician advertising, We work with all types of tradesmen (and women)  to build lead generation systems that provide their business’s with new customers every day. For more information see our page Lead Generation for Tradesmen. Or get in contact here.