Marketing Ideas For Electricians
This is a given these days, you need a website because when most people look for an electrician they will Google it and if you don’t have a website you’ll find it tough to even compete. Which brings me on to my next point
3. Search Engine Optimisation
This is all about making your website the most relevant and best performing website possible. Then when some one types in to Google “local electrician” your website should come up (just below the adverts mentioned above). SEO is difficult to do and it takes a long time (expected to spend a year doing it before you see real results) but its well worth it because if you can get to the first position below the adverts your going to get loads of customers and you don’t have to pay a penny! Check out this beginners guide by SEO moz out of interest the SEO focus keyword of this page is marketing ideas for electricians.
4. Google Places
List your business with Google Places its FREE!!! and it means that Google has verified your a business and it will put you on Google maps and when some one search your business name you will dominate the results. Check out our business results page.
8. Customer Recommendation Scheme
Start an offer for all your existing customers that if they recommend you to a friend they get a kick back maybe 10% their next purchase or you’ll give them a free hat or offer a crisp £5 note – this will get people selling your business for you. Remember a personal recommendation is one of the best sales techniques you can get and once you have a customer they are likely to come back.
Not enough electricians do this. The idea is you do one common thing really cheap lets say PAT testing an office for just £100 people buy it because its so cheap and then you wow them with your professionalism and customer services that they come back next time for a complete rewire or they us you year after year for PAT testing and maintenance and you can put your prices up so doing the cheap job was worth it in the end.
11. Association Memberships
This one is pretty important! The more schemes you are a part of NIC EIC, Part P registered, ELECSA or Electrical Contractors’ Association the more trust worthy you look to potential customers and the more links and badges you can have on your website which is great for your SEO and it makes you look super qualified so its worth the subscription costs.