Display advertising is where companies pay to display their adverts or promotional material on a separate website. This is great if you want to get your name out there and start building brand recognition or if you have a specific offer that is really going to attract customers through to your website.
The process works by first creating the adverts you are going to use, then we pick the most relevant websites on the internet to put your adverts. Then we test using 10% of the total number we have budgeted for, this test enables us to see what elements work well in attracting customers and what elements aren’t as effective. We then optimise the final 90% so that we get the most effective campaign possible.