Building an in-house mailing list takes time and effort but its worth every penny. Most of us are logged into our email account 24/7 through our smart phones so theres no better way to get in touch with your customers or prospects. There are three real reasons why an in house list is better than anything that can be bought.

To get your email a user needs to signup for your email list and confirm their email address. Someone doing this much work is obviously already interested into hearing from you and is much more receptive and responsive to your message.

As we mentioned earlier the user has already shown interest in your products / content. They have already given consent to learn more by receiving your emails. They are much more likely to click, buy, and spread the word around for your products and services. Since you already know what they like, you can deliver them highly relevant content and offers to get better results.

People read email in the privacy of their inbox. The message is not on a public wall or timeline. They can ask you questions directly in private with confidence. You’d be surprised how many people don’t want to ask questions on public forums where everyone can read them. Email also allows users to build a one on one relationship with you. Gradually they develop trust in your brand and proudly spread the word around.

We can automate your email marketing campaigns so that customers receive timed, specific offers form you depending on their stage in the customer life cycle.