To create a successful Google Adwords strategy we need to understand whats important for your business, what the competition is like, how your customers purchase and what products and services you offer.  This helps us determine and how we can optimise your campaign around Google’s Relevancy Formula keeping your cost per click down but generating leads at the same time.

Our initial approach is always the same – keep the bids to a minimum, test the waters of the market. We take time to analyse the keywords (Google search terms) that generate traffic for your website and test the adverts themselves for effectiveness.

This analysis gives us the knowledge and the insight to set about optimising your campaign, focusing on the keywords that generate the most amount of traffic for the lowest cost or targeting those individuals using exact phrases that are highly relevant to your business. This stage of the process is all about maximising returns while minimising cost.

We report regularly, weekly or monthly depending on the size and complexity of the campaign. Reporting is key to establishing the cost / benefit of the campaign it also keeps you up to date about what we are doing on your behalf and why you may be seeing changes in the price of customer acquisition.

Stage 4 is all about tailoring the user journey to increase conversion rates (a conversion rate is the number of people who click on your adverts divided by the number who go on to purchase). We look at your top landing pages and perform A/B testing on these pages to create high conversion pages that answer your visitors questions and lead them toward a purchase.

We generally offer full service Google Adwords management on an initial 6 month basis, although differing situations dictate our approach to every account. Use our contact form and get in touch for a no obligation consultation. Or e-mail us here.